Gold as an investment is as old as humanity itself. Rulers, kings, banking houses and merchants have kept their wealth in it. Gold served as a universally accepted means of payment spanning ages and country borders, in Africa just as much as in Europe or America.
Practically, the same qualities made gold an accepted, attractive and widely used financial asset throughout the ages: it was accepted everywhere in the world and could be converted for cash simply and rapidly - but what is, perhaps, the most important: it has always represented tangible value, without the risk inherent in most financial products. Over the recent decades, gold has once again appreciated, it being almost the only form of investment that can be used successfully to counter the negative impacts of a crisis or a series of crises.
The most important characteristics of investment gold
• Pure gold (purity of 99.99)
• Free of customs duties and VAT
• bars of 100, 250, 500 and 1,000 grams - a tangible investment
• There are no political, country or partner risks
• Gold bars are marked with individual serial numbers
• The bars come with a certificate of quality
• International classification - “Good Delivery” status
• Accepted everywhere in the world
• Liquid, easily convertible for cash
• The aim of investment into gold - accumulation of reserve and independence
The primary aim of investment into gold is to accumulate a reserve, which means depositing 5-10% of your wealth into the safest asset category. The analyst’s approach, which is widely used in the financial sector and especially focuses on short-term price movements, is not applicable to investments into gold.
“If you have gold, you always have money" (A. Greenspan) This simple statement reveals that an owner of gold assets is not exposed to several risks, as opposed to holders of “paper money” investments - whatever happens in the world, his/her assets will always represent real value.